These are four powerful brands positioning to lead their respective sectors and they are aggressive about it, not just in the kind of aggressive adverts and marketing they have embarked on but in terms of the quality of their products and services. Most of these brands are franchises but their promoters have started heavy investment in the country by way of construction of factories which will in turn lead to massive job creations. The brands captured by ANAMBRA PEOPLE are;
SWISS METROTILE: Swiss Metrotiles is a roofing product designed in Switzerland and produced with modern technology. The Swiss Metrotiles Brand is marketed in Nigeria by SwissTech Industries LTD. The stones coated with natural stone chips made from top of the rock grinded natural harmless stones. The products is available in a range of colors to meet almost every architectural designs and innovation and comes with a whopping 50 YEARS COAST WARRANTY. The product is dominating the stone coated roofing market and buyers are testifying about the product with strong confirmation that Swiss Metrotile does not fade nor loses its quality. The Group which is into luxury sanitary wares, Doors and Tiles has started its factory in Nigeria and would soon start manufacturing the roof tiles and it’s other products here.
TUCAS PHONE ACCESSORIES: is a powerful brand dominating the phone accessories market presently. Its market acceptance is hinged on the fact that it prioritizes customer satisfaction by offering quality and innovative products suitable for Nigerian environment. Their products ranges from; fast Chargers, Cables, Bluetooth Speakers, Earpods, Batteries, table phones, memory cards, flash drives, etc and would soon launch their power bank in the Nigerian market.
FADELLA BISCUIT: is a healthy oat milk snack suitable for children and adults. It is rich in fibre and comes in a pack of sixty pieces. It is one of the healthiest biscuits in the market currently and also suitable for vegetarians. There is no way you can eat fadaella biscuit once and stop at that. The biscuit is addictive yet without any health risk. Fadaella biscuit is distributed in West Africa by Searite Group and its factory in Awka, Anambra state is nearing completion.
BESTLINE SHIPPING COMPANY: is a freight forwarding and logistics company which came into existence to proffer solutions to myriads of challenges faced by the importers from having excessive CBM for a container load, having lesser CBM unable to fill up a container, to experiencing excess stress at the verge of clearing. The company has brought a lot professionalism and ease into clearing and forwarding business making them most sought after logistics company currently in the country. Since no businessman wants negative stories about his goods, BestLine shipping is there to prevent such occurrences. Indeed the clients satisfactory testimonies are mind blowing.
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It gladdens my heart reading this story. It’s a highly commendable strategy, a re-awakening of former governor Ezeife’s Think Home Philosophy.
There is need to spread this campaign to permeate the strata of Igbo business society. We cannot continue to site our strategic, heavy investments and properties on hostile grounds outside Igboland or claim to be major distributors to industries in other regions when we have the capacity and capability to produce such items in the South East.
As Nigeria is not yet a true federation, the risk of abandoned property still abounds. There is therefore need to carryout risk assessment studies before industries are sited to reduce exposure. If I may ask, how many Southwest or Northern investor has industries in the Southeast? Dangote has factories in the South South, Southwest, North central and Northern parts of Nigeria, but non in the Southeast. Instead, he prefers to open sales outlets in the Southeast.
Ammasco International, a major player in the base oil import and lube blending business in Nigeria would truck his imported base oil stock from Lagos, Calabar and other parts of South South to his mega blending plant in Kano. For another northerner A.A Rano, who happens to be the biggest independent player in the white products distribution business in Nigeria, anybody that wants to do business with his company must visit his head office in Kano, not Lagos, Warri or Port Harcourt.
Our Southeast governors, on the other hand, should encourage this think home philosophy through provision of enabling environment such as roads, security, tax holiday, and captive power infrastructure which happens to be the second major CAPEX and OPEX items after equipment and raw materials respectively. It is worthy of note that we cannot run a profitable and competitive production venture on diesel powered electricity generating sets as diesel is neither cheap nor clean!
I could be contacted for more information on captive power generation for industrial clusters.