Managing Director of Fadaella Foods Ltd, Mr. Peter Igboaka, has attributed the success of Fadaella Biscuit brand to the company’s commitment to producing high-quality products.
In an interview with newsmen in Lagos, Igboaka noted that the brand’s excellence has enabled it to stand out in the competitive Nigerian market.
Igboaka who made the assertion on the occasion to mark the 8th anniversary of the brand in Nigeria stated that many businesses have prioritized quick profits over building a brand and producing high quality products and would prefer to copy successful products.
“If they see a particular product is making waves, they jump into it and saturate the market with substandard products, only to abandon the business when it becomes unprofitable,” Igboaka said.
“But for us, it’s about becoming a brand, and that’s why we’re taking our time to penetrate the Nigerian market.”
Igboaka emphasized that Nigerians value quality products and tend to stick with brands that deliver only high-quality stuff. He pointed out that other companies go great extent to copy Fadaella range of products but are always unable to succeed ” because we are not just into production, we also invest in research too and we are innovative and ahead of the market”
Igboaka reiterated that as the market leader, Fadaella Foods is set to introduce more varieties of product into the market to further solidify the brand’s position.
He explained that the company is committed to producing biscuits that meet the needs of Nigerian consumers, particularly kids.
“We’re pushing out the best products to the Nigerian market because we understand the needs of our consumers. Our biscuits are produced with Nigerian kids in mind, carefully considering their taste preferences. We also pay close attention to almost everything to ensure our products are appealing, he concluded”
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