Chairman of the Searite Group, Chief Chibuzor Oraeto, has explained that his company’s move into the biscuit industry was inspired by multi-dimensional love, especially his love for children, for quality, and for the kind of innovation that brings joy and nourishment to homes.
Speaking in a telephone interview to mark his birthday, the businessman said that after years of success in mining, real estate, and shipping sectors, he felt drawn to the food sector, particularly to biscuit production, as a way of connecting more closely with families and giving back to society in a meaningful way.
According to him, the idea came from a place of affection for children. The new biscuit line, he said, was born out of the desire to produce something delightful and wholesome for young ones to enjoy. The brand name, Fadaella, he revealed, is a blend of his children’s names, which he described as a reflection of the family values and emotional connection behind the business.
Chief Oraeto, who has travelled to more than 40 countries, said his global exposure inspired his insistence on quality and international standards in all his ventures. He noted that the Searite Group’s previous products, such as their oatmilk brand created in partnership with his in-laws in China, achieved very great success and recognition, paving the way for other products like lollipops and Fadaella Best Chocs.
Encouraged by the positive response from consumers, he disclosed that the company is now expanding its product range to include crackers and other biscuit varieties, designed to meet both the nutritional and taste needs of Nigerians.
Looking beyond production, Chief Oraeto also announced plans to establish a modern biscuit factory in Anambra State. He said a large expanse of land has already been acquired for the project, which will kick-off soon. The factory, he added, would not only create jobs for Anambra youths but also strengthen local manufacturing capacity and contribute to the State’s economic growth.
Given Chief Oraeto’s diversification moves and his outstanding record of innovation and enterprise, an assessment by this reporter reveals that the Searite Group’s vision goes beyond profit-making to nation-building, as well as using entrepreneurship to create value, empower humanity, and promote Nigerian excellence, both locally and on the global stage.
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