The extraordinary story behind the Anambra most respected brand of the year 2021, is a tale of ingenuity, vision, consistency, doggedness and excellence. The GBC Murphy brand is a Nigerian brand with a global outlook and standards, a company that already has huge presence beyond the Nigerian market space, competing favourably in the African market and beyond.It is about a venture that started in a three-bedroom apartment at Onitsha, 25 years ago by one of Nigeria’s finest entrepreneur, Mr. Murphy Chikezie Madubike which eventually grew into a multi-billion naira business with Ultra-modern factory in Sango-otta, Ogun state. GBC Murphy boasts of hundreds of varieties of consumer goods that range from; air fresheners, sanitizers, perfumes, body-sprays, deordorants, scouring powder, handwash, fabric care, stain removers etc, and has over 31 depots across the 36 states of the country. For GBC Murphy brand, excellence is a watchword. For a sector that was hitherto dominated by foreign firms and multi-nationals, the acceptance of the products from the stable of GBC Murphy by the Nigerian market and beyond is a testament to the quality of the products that bear the company’s imprimatur. They are in the business of providing values to their numerous customers through the production of quality products at competitive prices. Despite the biting inflation in the Nigerian economy, they have consistently maintained their standards, giving no room for compromises on the altar of profit. The consumers have also sustained the loyalty to the brand over the years. Again, very significant is the thousands of jobs that has been created by the company. The company has helped in no small measure to reduce the unemployment rate bedeviling the youth population and by so doing, increased the country’s GDP. The multiplier effect of this is massive. The tax net is widened and families are sustained. Furthermore, the scarce forex that should have been used for the importation of those products is saved. It is necessary to state that GBC Murphy Ltd. has contributed its own quota to the Nigerian economy.It is for these reasons that the organizers of the Anambra Man of the Year Award on 6th January 2022, found it worthy to celebrate GBC Murphy as the Most Respected Brand of the year 2021. This honour celebrates excellence and inspires the various companies within the same sector to strive for excellence. With the vison and trajectory the company has shown, it is abundantly clear that GBC Murphy Ltd is the future of the FMCGs in the African market space, and will definitely take it’s global pride of place.
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