Paschal Nwankwo 
On 6th January 2022, the organizers of the prestigious Anambra Man of the Year Award celebrated the GUO transport company as the ANAMBRA TRANSPORT BRAND OF THE YEAR, 2021. This is to mark years of sterling performance and excellence in the delivery of quality services in the transportation industry. In the past forty years, GUO Transport Company is one of the biggest brands which originated from Anambra state and has successfully played in the Nigerian economic space up to the continental level.
There is no doubt that Anambra controls the transport and logistics sector of the Nigerian economy. Most of the transport companies in Nigeria with a large market share in the logistic sector have their root in Anambra State and their founding fathers, dead or living hail from Anambra. From the 1970s till date, these companies have strived to be the vehicle that drives the Nigerian economy.
The GUO Transport Company was founded in 1980 by Chief Godwin Ubaka Okeke as a division of G.U Okeke & Sons LTD. In the past 40 years, this vision of one of Igbo’s most respected entrepreneurs has grown into a world-class logistics and transportation company, delivering over 200 destinations across Nigeria and West Africa and conveying millions of passengers across inter cities and states in modern, safe and comfortable fleets. Within these decades of thriving in a very competitive sector, this company has remained consistent, from high maintenance of fleets, to competitive pricing, safety measures, prompt services, comfort and incorporation of technology to provide improved and more efficient service delivery to customers.
The transport industry is one sector that appears static yet very dynamic; each decade offers a particular variable that drives growth and increase market share for providers. Therefore, maintaining a market lead in the industry is no mean feat, only a few companies can beat their chest and proudly say they have done well for decades. The proprietors of the GUO brand are certainly without doubt one of the few who have been dynamic, savvy and diligent enough to stay on top of the game. From the old transport days of the Brazilian Mercedes brand, popularly known as “akpuruka” to the Luxurious buses and to the present day use of exotic Toyota Commuter buses.
The GUO Company has never dropped the baton; they have aggressively remained competitive and expanded their market share. Also, what could be a pointer to the success of this great company is a generational shift in the administration and management of the business, from the founder to a younger generation who understands the use of tech to grow businesses.
Celebrating excellence is a worthy cause; the GUO Transport Brand therefore in many ways deserves the accolades that have been bestowed on it. There is no doubt that the company will sustain its growth trajectory in the industry for many years to come.
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